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2018 Golden Globes – Social Media Data from an Historic Hollywood Night

Golden Globes Social Media

Entertainment

2018 Golden Globes – Social Media Data from an Historic Hollywood Night

The Golden Globes delivered a powerful, concerted message about and from women, addressing sexual harassment and gender inequity. Social media analytics experts at Talkwalker offer metrics on last night’s ceremony, dominated by messages of solidarity with people who have been victims of sexual abuse and the opportunity to champion Time’s Up – Hollywood’s new initiative to get victims of sexual harassment in low-income jobs legal help, and push anti-harassment legislation. 

Oprah Winfrey’s stirring and powerful acceptance of the Cecil B. DeMille Award delivered the peak buzz on social media and made us wonder if we were watching a preview of Oprah 2020. As the first black woman to take home the award, she honored the past – like the late civil rights hero Recy Taylor. And made us hopeful for the future – when no one has to say #MeToo. 

The 2018 Golden Globes were the first, major awards show since the national reckoning over sexual harassment and the following illustrates public perception with the top social data from this historic Hollywood night:

3.3 million tweets for Golden Globes over Jan 7 and early hours of Jan 8

473.9k mentions of #TimesUp

178.5k mentions of #WhyWeWearBlack

174.3k mentions of #MeToo

 

Top #TimesUp tweets from:

Justin Timberlake

Emma Watson

Ava duVernay

Mark Ruffalo

Andrea Chalupa

 

Top tweets overall

Milly Bobby Brown

Golden Globes Official

Justin Timberlake (see previous)

 

The most used emojis were heart symbols with the standard red heart getting slightly more mentions than the black heart which became a symbol of the #TimesUp movement on the night.

Red Heart – 71.7k uses

Black Heart – 65.7k uses

 

Most influential voices on Twitter around the Times Up movement on the day were:

Ava du Vernay – 9 tweets, 81.3k engagements

Reese Witherspoon – 7 tweets, 64.5k engagements

Justin Timberlake – 2 tweets, 63.5k engagements

Alyssa Milano – 27 tweets, 62k engagements

Emma Watson – 1 tweet, 47.5k engagements

 

About Talkwalker

Talkwalker (www.talkwalker.com) is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

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